ANNABELLA BREAST PUMP

The only breast pump in the world that feels like a real baby.

  • Imitates baby’s tongue and suckling motion
  • Pleasant sensation
  • Twice more milk
  • Less pumping time
  • Portable

Our main features

Features

Efficient

Annabella pump is more efficient and gets more milk out of the breast in a shorter time.

Quiet

Annabella is quiet. It allows discrete pumping in any place you choose.

Like a baby

Annabella makes the breast produce more milk by triggering hormones that are responsible for milk production and ejection. Making moms actually produce milk while pumping.

Adjustable

Choose your own speed and power. Whatever suits you best.

Smart

Connect the Annabella pump with our “brain app” which doesn’t just synchronize our pump, but also allows you to see statistics and learn more about your pumping process.

Compact

Annabella pump is light, small, chargeable and designed to travel with you.

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What Makes Annabella Awesome!

Buy (Soon!)

We’re still in development, but soon you’ll be able to order the Annabella pump!

Our Little Story

Birth

Our story begins with the birth of a very special
Baby girl named Annabella (Anya). Anya’s mom was a successful business woman that wanted to have it all, motherhood and a successful career. Anya’s mom, Masha threw herself into research before Anya’s birth. She got ready for Anya like it was another B.A she was studying for. She knew how important breastfeeding is for her and for her baby. She also knew that breastfeeding and having a career is going to be a challenge.

Idea

When Anya was born, Masha could not understand what was happening. She knew all about breastfeeding and how babies suckle. The realization that breast pumps were nothing like a baby was shocking to her. This is how Annabella started. Masha simply could not accept the fact that this is how breast pumps work. Something had to be changed. Little did she know that this little spark of an idea is going to change the lives of millions of moms all around the world.

We get a team

Throwing herself into research, with little Anya by her side, Masha assembled the best team of engineers that she could find. Together they build a 3D model, applied for a patent and raised a crowdfunding campaign via Indieagogo. Eventually raising $148K and receiving enormous positive feedback from moms, distributors and medical personnel world wide.

We make progress

Realizing the complexity of running a consumer medical device start-up in a new field of FemTech, Masha invited an experienced CEO to join her.  Today Annebella breast pump is a working 3D model that has proven to extract twice more milk in a fast and pain free way. It has three more patents, it passed the safety tests with flying colours and is about to enter a clinical trial to prove once again how important is the suckling motion. And maybe even prove that the milk extracted by Annabella is healthier and includes the “back milk”.

We are looking for

Investors and partners who can help us finish the Annabella sooner and get us to the next level.

The Faces Behind Our Success

our work inspires smiles

Uri Yaffe

Founder & CEO
15 years experience as CEO and VP Sales/BD in technology companies. Restructured and sold e-SIM to Sky Mobile Media.

Ron Edelman

Founder

Reinhold Cohn

Patent Attorney

Masha Waldberg

Founder & VP Product
A successful serial entrepreneur and the driving force behind Annabella. Expert researcher in the breastfeeding and breast-pumping field.

Amir Shiner

CTO
Over 20 years of executive experience in the development and commercialization of medical technology products.

Abraham Moran & Co

Advocates and Notaries

Senia Waldberg

Founder & CMO
Marketing strategy export with vast experience with online marketing, and large scale campaigns.

Adi Shfaram

Advisory board
Co-founder of Aran Research & Development Ltd, the leading Israeli product development company. Developed numerous consumer and medical products from concept till shipment.

we love them

What mothers say about Annabella?

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News & Updates

הכרישים משקיעים מיליון דולר בסטארטאפ אנבלה, וגם זוהר גילון מצטרף

הכרישים מסיימים סבב גיוס נוסף באנבלה והפעם מצטרף אליהם המשקיע האגדי זוהר גילון, לו כבר מעל 50 אקזיטים.
2020 Aug

פיתוח ישראלי חדש: משאבת החלב שמרגישה כמו תינוק שיונק

משאבת החלב היחידה בעולם שמדמה יניקה של תינוק, תעזור לאמהות לא לוותר על הנקה בשלבים מוקדמים של יציאה לעבודה. אנבלה תעלה בקרוב למדפים ובנתיים הספיקה לככב בתוכנית הכרישים, ולהפוך להשקעה המשתלמת ביותר בתולדות התוכנית.
2020 Jan

THE ULTIMATE BREAST PUMP on ILTV

Masha Waldberg, Co-Founder & VP Of Product At Anabella speaking at ILTV Studio about Anabella that produces the only breast pump that imitates the suction of a baby.
2018 Nov

Israeli-designed breast pump promises to suckle where others just suck

Husband and wife team launch crowdfunding campaign for Anabella, which aims to solve problems moms face when pumping breast milk. Mothers who have just given birth and are breastfeeding know how hard it is to be available 24/7 to meet the demands of their babies. Many make use of breast pumps to draw out and store milk so someone else can bottle feed the baby, giving moms time to resume their careers or even just get some off time.
2017 DEC

Tiralatte: da Israele un nuovo dispositivo

Le neomamme che hanno appena partorito e che allattano sanno quanto sia difficile essere disponibili 24 ore su 24 per soddisfare le esigenze dei loro bambini. Una ricerca medica israeliana ha confermato l’importanza dell’allattamento al seno, in quanto riduce il rischio di cancro nei bambini ma molte donne utilizzano il classico tiralatte per conservare l’alimento in modo che possa essere sempre disponibile e per riprendere la routine lavorativa.
2017 SEP

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